HerStory
A founding announcement — International Women's Day, 8 March 2026

The foundation
was incomplete.
We are building
the rest of it.

Every large language model in existence was trained on a world that was only partially documented. HerStory LLM is an economic intelligence engine built on a different foundation — not a correction on top of a biased system, but a different starting point entirely.

Until this is fixed, AI-powered businesses are leaving half the global market on the table. Every single day.

Not bias. Absence. A different foundation We think us, not I Mission-driven. Hard-core business. Economic intelligence engine Founded March 2026 Not bias. Absence. A different foundation We think us, not I Mission-driven. Hard-core business. Economic intelligence engine Founded March 2026
The absence problem

This is not a bias problem.
It is an absence problem.

Bias implies something present but distorted. What we are dealing with is more fundamental: centuries of knowledge, experience, and intelligence that were never entered into the record in the first place. Women who published under male names. Research that was not funded. History that was told but never archived.

The belief that "everything is online" is one of the most dangerous assumptions in technology today. It is not. What is online is a highly selective record — and building AGI on top of that record and calling it general intelligence is, frankly, naive.

The woman-man divide is also just the beginning. Gender is one axis of absence. Minority voices, non-Western knowledge systems, languages without digital infrastructure, communities whose histories were never institutionalised — all missing. All consequential.

HerStory LLM begins with women. It is built to expand. The goal is not separation — it is completion.

"We are not here to fix what exists. We are here to build what should have existed from the beginning."

What We Believe

06 Principles

The Founding Team

Co-Founders & Advisers
Co-Founder — Strategic Lead
Kira Sjöberg
AI & Data Literacy and Ethics Advisor. Co-Founder of GOODIN.fi and GOODIN Academy. Research Co-Author of HerStory Founding material.
↗ LinkedIn
Co-Founder — Investment Lead
Hanna Nyholm
Investor. Founder, Shevestments. Board Member FiBAN. International Speaker. Executive Coach. Advocate for Female-led Innovation.
↗ LinkedIn ✉ hanna.nyholm@herstory-llm.com
Co-Founder — Operative Lead
Hanna Holm
Marketing and customer experience leader. Here to build the business.
↗ LinkedIn ✉ hanna.holm@herstory-llm.com
Founding Adviser
Tarja Stephens
Founder at Leaders of the Future.
↗ LinkedIn
Founding Adviser
Kate Carter
Research Co-Author of HerStory Founding material. Doctoral Candidate in AI & Healthcare. Public Speaker. Advocate for Diversity in Tech.
↗ LinkedIn
Founding Adviser
Jonas Pomoell
Founder & AI Business Consultant, Des Train AI. Business outcomes delivered through action-taking Agents and contextual AI design.
↗ LinkedIn
Founding Adviser
Irene Viinikala
Bridging strategy, people & operational excellence to drive growth in tech & industrial companies. Partner at Alture Partners.
↗ LinkedIn
Founding Adviser
Reidar Wasenius
AI Researcher at Aalto University.
↗ LinkedIn
Founding Adviser
John Thompson
Professor and consultant focused on Artificial Intelligence — Predictive AI, GenAI, and Causal AI.
↗ LinkedIn
Founding Adviser
Liisa Holma
Founder and CEO, Lähtijät and Nordic Edge. Business Growth with People. Worklife Activist.
↗ LinkedIn
Founding Organisation
GOODIN.fi Founding Team
The Business Case

Mission-driven.
Hard-core business.
Both, at once.

Revenue is not a side effect of the mission — it is what funds it, sustains it, and lets us give back structurally to the contributors and institutions who make it possible. HerStory LLM is being built as an economic intelligence engine — designed to understand women's economic reality across markets, sectors, and geographies. The use cases are commercially real and immediately addressable.

Enterprise Intelligence — market insights, consumer behaviour, product strategy, AI copilots
Investor Intelligence — startup analysis, sector mapping, investment theses, deal intelligence
Research & Policy Tools — economic analysis, public sector insights, global women economy data
Industry Reports — market intelligence, trend analysis, benchmarking
€5M
Target seed capital to build the proof-of-concept intelligence engine and prove the category
70%+
Of current AI training data estimated to reflect majority-male documented sources
80%
Of global consumer purchasing decisions controlled by women — currently underserved by AI

The Architecture

3 Layers

We think about us, not I.
That is not a soft value. It is a business model.

We are looking for

Founded IWD 2026 — Now building
Priority ask
Data Partners
Universities, libraries, national archives, and cultural institutions sitting on digitised collections written by women. We are building a revenue-share model. Your collections become infrastructure — and you share in what they create.
Open
Investors
Every business ignoring women's economic data is leaving 50% of the market on the table. That is not a social problem. That is a business problem — and it is enormous.

We are building the data and intelligence infrastructure to fix it. Not a product. Infrastructure. The kind that becomes indispensable, commands recurring revenue, and compounds in value the longer it exists.

We have a 5-year roadmap, a technology roadmap in development, and a value creation plan being built for serious investor conversations. We are not here for a small win. We are here to own a category.

If you back things that are commercially significant and not yet owned by anyone — this is that conversation.
Open
Advisers
We are building an international advisory network of people who understand this problem deeply — from AI and data, to investment, policy, research, and enterprise. If you have relevant expertise and believe this needs to exist, we would love to talk.

The history of intelligence
is not finished.
We are starting to build the rest.

The current version was built on incomplete material. Everyone who depends on it — every business, every healthcare system, every education platform — is working with a partial map.

Are you with us? We will need all the help we can get.

Join the founding