HerStory
A founding announcement — International Women's Day, 8 March 2026

The foundation
was incomplete.
We are building
the rest of it.

Every large language model in existence was trained on a world that was only partially documented. HerStory LLM starts from a different foundation — not a correction on top of a biased system, but a different starting point entirely.

Not bias. Absence. A different foundation We think us, not I Mission-driven. Hard-core business. Seeking data partners & operative cofounder Founded IWD 2026 Not bias. Absence. A different foundation We think us, not I Mission-driven. Hard-core business. Seeking data partners & operative cofounder Founded IWD 2026
The absence problem

This is not a bias problem.
It is an absence problem.

Bias implies something present but distorted. What we are dealing with is more fundamental: centuries of knowledge, experience, and intelligence that were never entered into the record in the first place. Women who published under male names. Research that was not funded. History that was told but never archived.

The belief that "everything is online" is one of the most dangerous assumptions in technology today. It is not. What is online is a highly selective record — and building AGI on top of that record and calling it general intelligence is, frankly, naive.

The woman-man divide is also just the beginning. Gender is one axis of absence. Minority voices, non-Western knowledge systems, languages without digital infrastructure, communities whose histories were never institutionalised — all missing. All consequential.

HerStory LLM begins with women. It is built to expand. The goal is not separation — it is completion.

"We are not here to fix what exists. We are here to build what should have existed from the beginning."

What We Believe

06 Principles

The Founding Team

Co-Founders & Advisers
Co-Founder
Kira Sjöberg
AI & Data Literacy and Ethics Advisor. Co-Founder of GOODIN.fi and GOODIN Academy. Research Co-Author of HerStory Founding material.
↗ LinkedIn
Co-Founder
Hanna Nyholm
Investor. Founder, Shevestments. Board Member FiBAN. International Speaker. Executive Coach. Advocate for Female-led Innovation.
↗ LinkedIn
Founding Adviser
Tarja Stephens
Co-Founder & CEO at Intiqe. Leading the global Leaders of the Future network.
↗ LinkedIn
Founding Adviser
Kate Carter
Research Co-Author of HerStory Founding material. Doctoral Candidate in AI & Healthcare. Public Speaker. Advocate for Diversity in Tech.
↗ LinkedIn
Founding Adviser
Jonas Pomoell
Founder & AI Business Consultant, Des Train AI. Business outcomes delivered through action-taking Agents and contextual AI design.
↗ LinkedIn
Founding Adviser
Irene Viinikala
Bridging strategy, people & operational excellence to drive growth in tech & industrial companies. Partner at Alture Partners.
↗ LinkedIn
Founding Adviser
Reidar Wasenius
AI Researcher at Aalto University.
↗ LinkedIn
Founding Adviser
John Thompson
Professor and consultant focused on Artificial Intelligence — Predictive AI, GenAI, and Causal AI.
↗ LinkedIn
Founding Adviser
Liisa Holma
Founder and CEO, Lähtijät. Business Growth with People. Worklife Activist.
↗ LinkedIn
Founding Organisation
GOODIN.fi Founding Team
The Business Case

Mission-driven.
Hard-core business.
Both, at once.

Revenue is not a side effect of the mission — it is what funds it, sustains it, and lets us give back structurally to the contributors and institutions who make it possible. We begin with ecommerce marketing, where the cost of getting women's audiences wrong is measurable in conversion rates and the buyers have short decision cycles.

Ecommerce marketing that actually understands women audiences
Femtech tools that do not treat female bodies as edge cases
Entrepreneurship support built on how people actually build
Healthcare, legal and financial systems built on a complete map
€1.5M
Target capital for proof-of-concept demo model
70%+
Of current AI training data estimated to reflect majority-male documented sources
Use cases when the foundation is finally complete

We are looking for

Open — March 2026
Priority ask
Data Partners
Universities, libraries, national archives, and cultural institutions sitting on digitised collections written by women. We are building a revenue-share model. Your collections become infrastructure — and you share in what they create.
Founding role
Operative Cofounder
Someone who has built or scaled an AI venture, understands domain model development, and wants to build something that outlasts all of us. This is a founding position, not a hire.
Open
Investors & Advisers
We are at the beginning. Being at the beginning of this is not a risk — it is a position. If you invest in things that matter and in things that will be significant, we should speak.

The history of intelligence
is not finished.
We are starting to build the rest.

The current version was built on incomplete material. Everyone who depends on it — every business, every healthcare system, every education platform — is working with a partial map.

Are you with us? We will need all the help we can get.

Join the founding
Kira [X] · Hannah [X] — Co-founders, HerStory LLM · International Women's Day 2026